The sociocultural factors I saw at play in Dale Chihuly's video were the techniques involved, the tradition, teamwork, group-roles, styles used, individual thoughts/ideas/tastes, gender roles and the organization of the shop. The materials/tools involved were the glass, rods, fire, gas, oven, freezer, shaping tools, marque (italian spotting technique), protective clothing, strength, and the actual knowledge of the malleability of the glass.
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